Privacy policy
Unless otherwise stated below, the provision of your personal information is not required by law, contract or contract. You are not obliged to provide the data. Failure to do so will have no consequences. This only applies insofar as no other information is given in the subsequent processing procedures.
“Personal data” means any information relating to an identified or identifiable natural person.
Server Logfiles

You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelming legitimate interest in ensuring the trouble-free operation of our website and to improve our services.

Contact

Responsible
Please contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint.

Initiative contact by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves to process and answer your contact request.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest to buy, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 letter b DSGVO.
If contact is established for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our predominantly justified interest in processing and answering your enquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1 letter f DSGVO.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Customer account – Orders

Customer account

When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders
When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to do so will mean that no contract can be concluded. Processing takes place on the basis of Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
A passing on of your data takes place thereby for example to the dispatch enterprises and Dropshipping offerers selected by you, payment service providers, service offerers for the order winding up and IT-Dienstleister. In all cases we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

 

Contact – Ratings – Newsletter

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. Data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. We will only use your e-mail address to process your enquiry. Your data will then be deleted if you have not consented to further processing and use.

Data collection when a comment is written
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments and displaying comments. By sending the comment, you consent to the processing of the transmitted data. Processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. Your personal data will then be deleted.

When your comment is published, the name you provide and the e-mail address you provide will be published.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. Processing takes place on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which the European Commission has issued an adequacy decision.

Use of the e-mail address for the sending of direct advertising
We use your e-mail address, which we have received in the course of the sale of goods or services, for the electronic transmission of advertisements for our own goods or services which are similar to those which you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is required for the conclusion of the contract. Failure to do so means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelming legitimate interest in direct advertising. You may object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising the objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. For this no other than the transmission costs arise according to the basic tariffs.

 

Dispatch service provider – Merchandise management

Forwarding of the e-mail address to shipping companies for information on the shipping status
We will pass on your e-mail address to the transport company within the framework of contract processing, provided that you have expressly agreed to this during the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. Processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of your consent until revocation.

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. In addition your personal data raised in the context of the order to woocommerce is transmitted.

 

Payment service provider

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may not be able to use all the functions of this website to their full extent.

Under the following links you can find out how you can manage (among other things also deactivate) the cookies in the most important browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our services more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized also after a page change.

The processing is based on Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.

Advertising –  Analysis

Use of Google Analytics
On our website we use the web analysis service Google Analytics of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The data processing is used for the purpose of analysing this website and its visitors and for marketing and advertising purposes. Google will use the information collected on behalf of the operator of this website to analyse your use of the website, compile reports on website activity and provide other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses technologies such as cookies, web memory in the browser and tracking pixels, which enable an analysis of the use of the website by you. The resulting information about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection directives.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices you use for this to be fully effective. If you delete the opt-out cookie, requests will be resubmitted to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
You can find more information about the terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Using the Facebook Pixel
On our website we use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The application serves the purpose of targeting the visitors of the website with interest-related advertising in the social network Facebook. For this purpose, the remarketing tag of Facebook was implemented on the website. This tag establishes a direct connection to the Facebook servers when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads. Your information may be transferred to the United States. Facebook has certified itself under the US-EU Privacy Shield and is therefore committed to complying with the European Privacy Directive. Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO in our overwhelming legitimate interest in targeting site visitors with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO. You can deactivate the remarketing function “Custom Audiences” here. Further information on the collection and use of the data by Facebook, on your rights in this regard and on ways of protecting your privacy can be found in Facebook’s data protection information at https://www.facebook.com/about/privacy/.
Using Google Ads Conversion Tracking
On our website we use the online advertising program “Google Ads” and in this context conversion tracking. Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through ads customer websites.
The information collected through the conversion cookie is used to compile conversion statistics. We learn the total number of users who clicked on one of our ads and were directed to a page tagged with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your information may be transferred to the United States. Google has certified itself under the U.S.-EU Privacy Shield and is therefore committed to complying with the European Privacy Directive.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting website visitors with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can deactivate personalised advertising for you in the Google advertising settings. You will find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there. You will then not be included in the conversion tracking statistics.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
Use of the remarketing or “Similar Target Groups” feature of Google Inc.
We use the remarketing or “Similar Target Groups” feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The purpose of the application is to analyse visitor behaviour and interests. Google uses cookies to perform website usage analysis, which forms the basis for creating interest-related advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to include previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with the European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting website visitors with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

 

Rights of data subjects and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, then under consideration of statutory, in particular tax and commercial retention periods and then deleted after expiry of the period if you have not agreed to further processing and use.

Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights according to Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
Furthermore, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO and to processing for the purpose of direct advertising.

Please contact us if you wish. You will find the contact details in our imprint.

Right of appeal to the supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right of objection
If the personal data processing operations listed here are based on our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO, you have the right, for reasons arising from your particular situation, to object at any time to such processing operations with effect for the future.
After objection has been made, the processing of the data concerned will be terminated unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data is processed for the purpose of direct marketing, you may object to such processing at any time by notifying us. After objection has been made, we will terminate the processing of the data concerned for the purpose of direct advertising.

last update: 26.06.2020